Pillar 1
Delivery volume is accelerating — not plateauing
- 2.4 food, grocery and meal-kit drops per UK BTR resident per week
- 14–22% YoY growth, three years running — faster than parcel growth
- Quick commerce (Whoosh, Hop, Gorillas) added a second evening peak
- Subscription boxes (Gousto, HelloFresh, Mindful Chef) added a third midweek peak
- Most lobbies, intercoms and concierge ratios were specified before this existed
