Legal

    Cookie Policy

    Last updated: 27 April 2026

    This Cookie Policy explains how Ping Services Limited ("Ping", "we", "us" or "our"), a company registered in England and Wales (company number 12319160), uses cookies and similar technologies on our websites. It should be read alongside our Privacy Policy. By using our website you agree to the use of cookies as described below, except where consent is required and you have not given it.

    1. What are cookies?

    Cookies are small text files placed on your device when you visit a website. They are widely used to make websites work, or work more efficiently, as well as to provide information to the site owners. Similar technologies include pixels, web beacons and local storage.

    2. Categories of cookies we use

    • Strictly necessary cookies — required for the website to function, such as load balancing, session management and security. These do not require consent.
    • Performance & analytics cookies — help us understand how visitors interact with the website by collecting aggregated information (e.g. pages visited, time on page). Used only with your consent.
    • Functional cookies — remember choices you make (such as preferred language) to provide enhanced features. Used only with your consent.
    • Marketing cookies — used to deliver relevant advertising and measure its effectiveness, and may be set by us or third-party advertising partners. Used only with your consent.

    3. Cookies we may set

    NameProviderPurposeDuration
    session_idPingMaintains your session (strictly necessary).Session
    cookie_consentPingStores your cookie preferences.12 months
    _ga, _ga_*Google AnalyticsAggregated analytics on site usage.Up to 24 months
    _gidGoogle AnalyticsDistinguishes users for analytics.24 hours

    The exact cookies set may vary over time. We will keep this list updated as we make changes to our website.

    4. Third-party cookies

    Some cookies are placed by third parties on our behalf (for example, analytics providers). These third parties have their own privacy and cookie policies which govern their use of your information.

    5. Your choices

    When you first visit our website you will be asked to accept or reject non-essential cookies. You can change your preferences at any time by clearing your cookies and reloading the site, or by using your browser's settings to block or delete cookies. Most browsers also allow you to refuse cookies entirely.

    Useful guidance is available at aboutcookies.org and the ICO's cookie guidance.

    6. Changes to this policy

    We may update this Cookie Policy from time to time. The "last updated" date above indicates when it was last revised.

    7. Contact us

    Questions about cookies? Email privacy@ping-services.com.

    We value your privacy

    We use cookies to enhance your experience, analyse site usage, and assist in our marketing efforts. You can manage your preferences below. Read our Cookie Policy for more details.