What Makes an Off-Site Restaurant Collection Point Commercially Viable?
The factors that decide whether an off-site collection point works: real attendance, demand, frequency, order value, distance and costs.
An off-site collection point is viable when enough people order often enough, at a high enough order value, to cover the cost of delivering and hosting the locker. The details below decide whether that happens.
Real attendance, not headcount
An office of 500 with hybrid working may have 200 people on site on a typical day. Use actual attendance or occupancy.
Demand and order frequency
How many of those people will order, and how often? Weekly or twice-weekly regulars matter more than one-off spikes.
Average order value
Higher order values make each delivery run more worthwhile. Set menus and bundles can help.
Delivery distance
Longer distances add driver time and make tight cut-offs harder.
Site costs
Locker funding, space, power, connectivity, cleaning and any commercial terms with the host.
Repeat purchases
Viability usually rests on regulars. Track repeat customers from the first weeks.
A simple check
| Input | Your figure |
|---|---|
| People on site per day | |
| % who order per service | |
| Services per week | |
| Average order value | |
| Cost per delivery run | |
| Weekly site / locker cost |
Fill in your own numbers. We do not provide projected revenues.
Ready to test one? Discuss a pilot location.